Sarah English of Usability Matters named one of Canada’s Top 100 Female Entrepreneurs

September 19 22:20 2014

Sarah English, Managing Director of Usability Matters
Sarah English, the Managing Director of specialized user experience design firm Usability Matters, has been recognized in the 16th annual W100 ranking of Canada’s Top Female Entrepreneurs, produced by PROFIT, Canadian Business and Chatelaine.

Sarah English, co-founder and Managing Director of Usability Matters Inc., has been recognized as one of Canada’s Top 100 Female Entrepreneurs. Usability Matters is the only user experience and digital design company included on the list, and is one of only 10 small businesses that qualified for this honour.

This distinction is part of the 16th annual W100 ranking of Canada’s Top Female Entrepreneurs, produced by PROFIT, Canadian Business and Chatelaine. The W100 profiles the country’s most successful female business owners, ranking each business on a composite score based on the size, growth rate and profitability of the business.

Published in the October issue of Canadian Business, the November issue of Chatelaine and online at and, the W100 is Canada’s largest annual celebration of entrepreneurial achievement by women.

“It’s a proud moment for my partners and I, “ said Sarah English. “Our business was founded over a decade ago by Terry Costantino and Shannah Segal and I. While the fact that we were all women was a non-issue for us at the time, in retrospect it has had a tangible effect on the way we designed our business, our company culture and ultimately our success. It’s a fantastic moment of recognition and we’re thrilled to be part of such an talented and amazing group of women on the list.”

This year’s W100 represents the absolute best of Canada’s business community,” said James Cowan, Editor-in-chief of Canadian Business and PROFIT. He continued by underlining “how vital they are to driving innovation and growth in the Canadian economy.”

Founded in 2002, Usability Matters is Canada’s premier user experience studio. Focussing on strategy, design and research for software, apps, and other digital products, they have built a strong reputation for their expertise, insightful design solutions and their exceptional service to clients. In an industry often characterized by flighty start-ups, grandiose egos and missed deadlines, their steadfast approach and reliable processes stand out from the crowd.  Their success is evidenced in their top-tier client base, including recent projects for WestJet, Scotiabank, Heart and Stroke Foundation, Toronto Public Library, and Shoppers Drug Mart.

“This award comes at an interesting time for our business,” stated English. “We’re re-focusing our company, including the addition of service design, and are reaching out to new verticals. We see this as a great recognition of the work we’ve done so far and look forward to the next phase of our company’s growth – not only in size and profit, but in the quality of projects and commitment to our team and our ideals.”.

Bio for Sarah English:

For interviews, contact Julie Bot, Usability Matters, at 416.598.7770 ex18 or
[email protected].

About Usability Matters –
Usability Matters specializes in user experience strategy, design and research for screen-based products and services. They have been helping clients better understand and meet the needs of their customers for over a decade and today enjoy an unrivalled reputation for insightful and thoughtful design. They design experiences that are intuitive, simple, and blend seamlessly into our lives.

Usability Matters believes technology should work for people.

About PROFIT and

PROFIT: Your Guide to Business Success is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 32 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. PROFIT appears inside every issue of Canadian Business and is online at

About Canadian Business
Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a readership of more than 750,000, it is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. Canadian Business provides concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business—what leadership looks like.

About Chatelaine
The country’s leading women’s media brand, Chatelaine makes “Everyday Extraordinary” for Canadian women and has been doing so for more than 85 years. Today, Chatelaine is a six-platform brand: available on television, radio, tablet and smartphone, plus in print and online. Chatelaine has a lively presence on social media sites, and is Canada’s most engaged digital community for women 18+. With a team of “extraordinary” experts, Chatelaine brings together the very best of food (from The Chatelaine Kitchen powered by GE Café), style, decor, health and real life for women who want to look good, do good, feel great and make every day a little bit special. Chatelaine also has a line of retail products. Chatelaine is owned and operated by Rogers Media Inc., a division of Rogers Communications.  

Media Contact
Company Name: Usability Matters Inc
Contact Person: Sarah English
Email: Send Email
Phone: 416-598-7770
Address:215 Spadina AVE, Suite 550
City: Toronto
State: ON
Country: Canada